Joybird transformed furniture shopping by releasing an AR-based furniture placement app available on both Android & iOS. Now shoppers can seamlessly visualize furniture & fabrics in their space, from the comfort of home.
Problem
Joybird faced a sudden challenge when Apple unexpectedly announced the release of ARKit. As development of the Android app neared completion, Joybird opted against releasing it on it's own. Instead development of an iOS app using ARKit was expedited to quickly launch both apps.
Contributions
As Product Lead, I spearheaded research into ARKit capabilities & coordinated the development of a unified backend API for seamless Android & iOS integration. Additionally, I defined the requirements & acceptance criteria to ensure the apps met Joybird's standards prior to launch.
Outcome
Successfully launched two AR-based furniture placement apps <2 months after the ARKit announcement, positioning Joybird as a pioneer in utilizing AR within the eCommerce space.