Greenfield Market Expansion

Expand beyond your core markets into new segments and verticals to drive growth.

Sustained growth requires looking beyond your existing market. Glusman, LLC helps businesses break into new markets, segments, and verticals in order to drive continued growth and expand market dominance.

Services Included

MARKET RESEARCH & VALIDATION — Assess new market opportunities through research, competitive analysis, and demand validation to identify the best path for expansion into new markets, segments, or verticals.

MARKET ENTRY STRATEGY — Create a data-driven expansion plan with a phased approach to drive adoption, reduce costs, and minimize the risk when entering greenfield markets.

END-TO-END MARKET EXPANSION — Transform your market entry strategy into an executable roadmap — spanning product development to a robust go-to-market strategy — to drive adoption and establish dominance in untapped markets.

About Us

We specialize in transforming complex product and growth challenges into scalable solutions for mid to late-stage companies. Our product management consulting services are designed for CEOs, CPOs, and CTOs who are navigating critical phases of market expansion, product diversification, and international growth. 

We don’t just consult — we integrate with your team to unlock new levels of performance and innovation. Our expertise and resources bridge critical gaps in the end-to-end product lifecycle, empowering your business to scale with confidence.

The Glusman, LLC team brings diverse experience across industries — building products 0-to-1 and scaling them 1-to-n for companies ranging from high-growth startups like Carta to Fortune 500 leaders such as Nike and BNY Mellon.

We don’t just help you grow — we help you win.