Global Product Expansion

Expand internationally with confidence to capture new markets with your existing products.

Product success at home doesn’t guarantee success abroad. Glusman, LLC helps businesses navigate international expansion by identifying the right markets, ensuring regulatory readiness, and optimizing products for seamless global adoption.

Services Included

GLOBAL EXPANSION STRATEGY — Identify the  highest-value international markets for product expansion based on growth potential, resource investment, and market readiness.

CULTURAL & REGIONAL ADAPTATION — Define product requirements to align with local expectations, market conventions, and cultural norms to ensure a native customer experience.

REGULATORY & LEGAL COMPLIANCE — Navigate international regulations, regional standards, and data laws to ensure a smooth and compliant market expansion.

INTERNATIONALIZATION & LOCALIZATION — Seasoned in the end-to-end process of adapting products for global markets — ensuring scalability, multilingual support, and regional-specific enhancements for a successful go-to-market.

About Us

We specialize in transforming complex product and growth challenges into scalable solutions for mid to late-stage companies. Our product management consulting services are designed for CEOs, CPOs, and CTOs who are navigating critical phases of market expansion, product diversification, and international growth. 

We don’t just consult — we integrate with your team to unlock new levels of performance and innovation. Our expertise and resources bridge critical gaps in the end-to-end product lifecycle, empowering your business to scale with confidence.

The Glusman, LLC team brings diverse experience across industries — building products 0-to-1 and scaling them 1-to-n for companies ranging from high-growth startups like Carta to Fortune 500 leaders such as Nike and BNY Mellon.

We don’t just help you grow — we help you win.